MONDAY, 17 SEPTEMBER
Long Beach Convention Center (LBCC)
THANK YOU for attending!
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8:00 – 9:00 Continental Breakfast
Breakfast sponsored by Airbus
9:00 – 13:00 General Sessions
LBCC Grand Ballroom
Opening Video sponsored by Post Modern Group
9:00 – 9:15 Welcome Address
Chris Babb – President, APEX; Sr. Product Manager for Customer Experience, Delta Air Lines
Russ Lemieux – Executive Director, APEX
APEX President Chris Babb and Executive Director Russ Lemieux will address the membership at the start of the APEX 2012 EXPO to give an overview of exciting events and activities taking place in Long Beach. Also, hear an update on what APEX has been busy working on for you, our member!
9:15 – 13:00 Industry Exploration and Aviation Parallels
Join APEX on a learning journey where experts from Intel, Philips, CISCO, Ericsson and Google will discuss Ecosystems and what they mean to your connectivity network. Ecosystems are well established modes for cooperative value creation across multiple industries on the ground. Presenters will share and discuss approaches and lessons learned about specific topics, including hardware, operating systems, content, apps and connectivity during a series of short presentations. A final cohesive panel discussion will bring these best practices and suggestions to light for the aviation industry, taking into consideration passenger preferences, revenue and efficiency.
9:15 – 9:45 PHILIPS - Overall Ecosystem Consumer Perception
Review what is required for an ecosystem to function efficiently and effectively. This is critical for all those involved, from the developer down to the consumer.
Presented by: Michael Held – Design Manager, BG Lifestyle Entertainment, Category Audio, Video and Entertainment, Philips Design Consumer Lifestyle
9:45 – 10:15 INTEL - Hardware
Learn how an established automotive ecosystem is used for vehicle infotainment and how data security can be ensured across multiple devices.
Presented by: Ulmont Smith - Vice President and General Manager of Worldwide Advanced Technical Sales, Intel
10:15 – 10:45 CISCO - Software / Operating System
Operating systems and network solutions provide seamless and secure services in a “bring-your-own-device” environment.
Presented by: Ted Nugent – Business Development Manager, Transportation European Aviation, Cisco Systems Limited; Leszek Izdebski – Director of the Media Group Service Provider Practice, Cisco Internet Business Solutions Group (IBSG)
10:45 – 11:15 Break
Break sponsored by: Encore Inflight Limited
11:15 – 11:45 ERICSSON - Connectivity
How does a “networked society” transform industries that require new approaches to performance, security and transparency?
Presented by: Geoff Hollingworth – Head of Business Innovation, Ericsson
11:45 – 12:15 Content & Apps
Learn how to deliver online content in order to enrich user experience.
12:15 – 13:00 Panel Discussion: Hardware, operating system, content, apps and connectivity as related to the aviation industry.
Moderated by: Ingo Wuggetzer – Vice President Cabin Innovation & Design, Airbus
13:00 – 14:00 Lunch
(Full or education registration required)
Lunch sponsored by: Gogo LLC
14:10 – 16:30 Breakouts
14:10 – 14:50 Breakout Session 1 (all tracks – A1, B1, C1)
14:50 – 15:10 Break
15:10 – 15:40 Breakout Session 2 (all tracks – A2, B2, C2)
15:40 – 16:00 Break
16:00 – 16:30 Breakout Session 3 (all tracks – A3, B3, C3)
Technology: Program Developments
This track will evaluate technologies that play a crucial role in bettering the passenger experience, not only for passengers but also for airlines and the multiple vendors involved in creating this experience. Speakers will address technical issues related to payment technologies, file delivery, software management equipment and systems, connectivity and other vital technology issues impacting the industry today.
Experience: Improving Travel
The passenger experience is more than those hours inflight. The airline passenger's total travel experience includes all interactions from ticket purchase through baggage claim. Presentations within this track will share key concepts and new offerings, such as gaming trends, cabin crew operations, branding and passenger taste, all of which will better the experience for everyone involved, from passengers and airlines to crew and content vendors.
Wireless: An Exploration
When it comes to wireless onboard, there are many key issues (bandwidth, portable devices, digital rights management) as well as invested parties (airlines, government entities, vendors, passengers). This track will take a deep look at this hot topic!
BREAKOUT SESSION DETAILS
TECHNOLOGY: PROGRAM DEVELOPMENTS
14:10 – 14:50 Breakout Session A1
Managing the Ever Changing Software Load Process
Speakers will offer a brief summary of typical software development, configuration control, acceptance test and onboard loading process. The need for some software and content to be rapidly deployed will be presented against this background. Learn of an approach that enables creation of a generic Standard Operating Procedure that defines what must be addressed by a supplier of content, advertising, gateways and portals, or system software to ensure that their uploads are robust and error-free and do not contribute to a dark aircraft or a negative passenger experience. The Generic Standard Operating procedure will touch on the reason software changes will be made; what elements of the software or content can be changed using this process; how changes are requested, implemented, documented and tested; and who plays what role during the change process.
Presented by: Loren Bolstridge – Manager, Cabin Avionics Engineering, Delta Air Lines; Linda Webb – Senior Principal Engineer, Delta Air Lines; Selcuk Yigit – Engineer, Cabin Avionics Engineering, Delta Air Lines
15:10 – 15:40 Breakout Session A2
Powering the Passenger Experience: How Technology is Changing Inflight to a Destination all Its Own
This interactive session will closely examine how technology is changing the passenger travel experience - in and out of the cabin. What are the most effective pre-flight, inflight and post-flight opportunities? How can airlines bring all these opportunities together into a seamless passenger experience? What to do with all this new technology? Attendees will learn the answers to these and other questions covering the gate and cabin of today, mobile as the ultimate game changer, the convergence of PEDs with onboard technology and of course, how to meet and manage passenger expectations.
Presented by: Patrick O'Neill – SVP & GM, GuestLogix USA
16:00 – 16:30 Breakout Session A3
File-based Workflows and Digital Network Delivery, to the Hub and Beyond...
With the advent of accelerated transport protocols, Digital Media File Delivery has become a realistic possibility for a broad spectrum of users. Fully integrated with a file-based workflow, it could have advantages both from a time-saving and cost-saving perspective. Is it time to stop using the tried and tested method of physical delivery? Can the file-based workflows create a compliant data fork to every platform? Could the file-based workflows terminate in the cabin? Where can testing occur?
In this session we will explore solutions available on the market; security aspects and audit functionality of digital delivery; expedience of digital delivery compared to tape; how digital delivery could integrate into and allow a digital workflow; complications and the user experience of digital delivery; unified content and meta data pool and a "Push - Pull" service layer accessible to multiple platforms.
Presented by: Andy Beer – Vice President of Technology, IFP
EXPERIENCE: IMPROVING TRAVEL
14:10 – 14:50 Breakout Session B1
Casual Gaming - Onboard Trends, Brands and Why Passengers Play
We're only just scratching the surface of the ground-based casual and social gaming phenomenon and these trends are impacting inflight entertainment both in terms of technology and passenger behaviors. One key trend is brands: they are king in the gaming market. Selecting the right games for your inflight entertainment program is more important than you might think and has a direct impact on the passenger experience.
Presented by: Lisa Linnenkohl – VP of Licensing, DTI Software; Neal Alcatraz - Apple Account Director, Electronic Arts
15:10 – 15:40 Breakout Session B2
Airline Cabin Crew Connectivity - Helping Add Value to the Passenger Experience
Gain insight and information on how airlines are using enhanced communications to better serve their operational requirements. With the growing popularity of the e-enabled aircraft concept, even more airlines are investigating what is possible and how they can save both time and money through a better understanding of how to exploit what is already onboard their aircraft. Primary research gathered from global airlines will be presented and will address both the present and the future airline positions on cabin crew operational communications and how the market is set to change over the next five to 10 years.
Presented by: Simon Tudge – Global Satellite Strategy Director, ARINC
16:00 – 16:30 Breakout Session B3
Branding Flavors: Passenger Taste
This session will identify ways to enhance onboard passenger experience by exploring the human sense of taste: a unique flavor combination creates a memorable tasting experience that reflects positively on the airline brand. Food science research shows that taste is an important element in forming passenger experience. Consequently, airline marketing campaigns could concentrate on taste, along with other sensory brand elements like vision and smell, to refer to and strengthen the airline brand. Presenters will use an aircraft trolley to serve various meal options to “passengers” in the audience. Unbranded food items will be used to identify audience’s association to specific airlines and class of service. Participants may be surprised by the answers revealed!
Presented by: Stathis Kefallonitis, Ph.D. – Founder & President, branding.aero; Nikos Loukas– Founder, inflightfeed.com
WIRELESS: AN EXPLORATION
14:10 – 14:50 Breakout Session C1
Wireless Streaming Technology for Bring-Your-Own-Devices (BYOD)
The airline cabin is filled with a variety of wireless platforms (laptop, tablet, smartphone), operating systems and clients brought onboard by the passengers. With the customary avalanche of acronyms, the technology roadmap enabling streaming content wirelessly to personal devices will be described. The discussion will include challenges faced with various content security methods and examples of how these impact options for streaming in both connected and disconnected scenarios.
Presented by: Peter Lemme – CTO, AirCloud, Inc.
15:10 – 15:40 Breakout Session C2
Wireless IFE Solutions - The Facts
Understand current progress in the development and delivery of wireless IFE solutions across the IFE industry with practical information. Which solutions have been approved by studios? Which solutions provide early window content? What are some of the challenges faced by companies seeking to implement these solutions? How many passengers can view content simultaneously in the cabin environment? This session will seek to answer some of these questions and provide an update on the current state of play in this much talked about area.
Presented by: Roger Grange – Vice President - International Content Acquisition & Licensing, Inflight Productions; Bob Kisor – Vice President Technology, Paramount Pictures
16:00 – 16:30 Breakout Session C3
An Independent Analysis of Wireless IFE
The rate of development in consumer electronics, combined with the need for a lower cost of ownership for the airlines, is driving the thirst for wireless IFE. As barriers to entry lessen, only a few companies can deal with the real complexities of successfully deploying a wireless IFE service. Take an informed look at wireless IFE, forecasts for the future of these sectors and the upcoming opportunities and challenges.
Presented by: Robert Smith – Director - Market Intelligence and Consulting, IMDC; Andres Garnham – Director - Solutions and Innovations, IMDC